Promo Package Design for the 2024 elections across Paramount+ network hub. A huge variety of choices, from serious news to humor, with the simplicity of the UI experience.
Building from this initial concept base, a toolkit was created to enable the brand to live on post-election.
Role: Concept, Style frame design, Art direction.
Studio: PopClutch, LA
Released: 2024
What an honor to be part of the creation of one of the signature pieces of the 95th Oscars® show.
An uplifting tribute to the ones we have lost, immortalizing the people in front and behind the camera, in a dramatic, simple yet beautiful way, with a desaturated and black & white portrait-style photography, honoring each person, and leaving space for us to remember them one more time.
Concept and design for the creative team at PopClutch of the 95th Oscars® In Memoriam 4-minute piece. Broadcasted live from Hollywood in two different formats: traditional 16x9 format and a bespoke design for an ultra-wide 6336x1760 px screen dropped to the stage floor and graced by Lenny Kravitz.
Studio: PopClutch, LA.
Released: March 2023
Full design package for MLB live games on Apple TV+.
Role: Concept, Style frame design, Toolkit design, Art direction.
Studio: PopClutch, LA
Released: 2022
Promo package design for Apple Original Film’s — The Sky Is Everywhere.
Role: Concept, Style frames, Art direction.
Studio: PopClutch, LA
Released: 2021
Pitch frames for the main title sequence and in-game UI/UX of the upcoming game: Tom Clancy's The Division 2 - Washington D.C. Aftermath.
Role: Concept, Style Frame Design, Art Direction.
Studio: TROIKA, LA
Changing football’s gaming scene with a twist — the concept: Zero Gravity — a balance of abstract football fields and fine details in its textures. All encapsulated in bespoke worlds for each play mode, bringing the intensity, harsh and chaotic real-game environments into a fun and vibrant visual statement.
Role: Concept, Style Frame Design, Art Direction, In-Game Main Menus Design and Brand Toolkit.
CGI and Animation done by TROIKA.
Studio: TROIKA, LA
Released: August 2018
TNT (THT in Cyrillic) is the first network on its target (14–44) offering content to a young audience across Russia. TNT network has the biggest rooster of A-listed talent in the nation’s TV industry and it offers a wide range of comedy originals.
I was asked to refresh the TNT network identity, across all media. The goal was to make the brand more appealing to the young audience, celebrating its wide list of talent while maintaining a luxurious look and feel.
Quickly this refresh turned into a rebrand that would set the network’s visual ident standards in the coming years.
Role: Concept, Brand Design, Logo Design, Art Direction, Style Frames, Style Guide.
Client: THT Network, Russia
Pitch: 2018
World-wide title opener design for EA Sports FIFA 18's second movie of the sequel: The Journey: Hunter Returns.
Role: Concept, Art Direction, Design, Illustration, Logo and Title Design.
Studio: TROIKA, LA
Released: June - September 2017
Marketing brand toolkit design for the best-selling soccer game: EA FIFA 18, to launch in 50 countries and in 19 languages.
Starting with 4 shapes, we reimagined EA's FIFA brand world to create an identity that brings to life the authentic excitement, energy, and passion for FIFA 18.
Role: Concept, Art Direction, Design, Illustration, Style Frames, Brand guidelines.
Studio: TROIKA, LA
Released: June/September 2017
Troika teamed up with NBC Universal to help modernize the look and feel for Access and move beyond its roots in Hollywood as a top national entertainment news program. The new design reflects the new stance of the show with bright, bold typography and simple framing to reveal multiple layers of each story.
Role: Concept, Art Direction, Design, Motion Theory.
Studio: TROIKA, LA.
Released: December 2017
TEGNA is a 46 station news hub that makes up 32% of the U.S. market. This rebrand redefines local news for modern viewers with multi-platform habits.
The mission: Make all 46 stations to work as a unified design system nationwide, while also reflecting local community's individuality.
Concept: "The Frame" — it focus on what's happening from a local news point-of-view.
Role: Style Frame Design, Art Direction.
Studio: TROIKA, LA
Released: 2017
Bilingual title and credit design for a friend, Helder Ferreira, short film.
Role: Title and credit design.
Released: May 2020
Package redesign for CBS daytime Emmy Award-Winning show THE TALK, for its season 8. The concept: to be fun, simple and exciting.
Role: Concept, Art Direction, Style Frames.
Studio: TROIKA, LA
Pitch: August 2017
Promo design for Singapore’s StarHub Network, highlighting the female golf championships.
On “Engolfed” we explore the modern style and fashions of the game. Bright, playful colors and textures reflect the excitement that fans and players have, as well as the diversity of the sport, all encapsulated in one network hub.
Role: Concept, Style Frames, Art Direction.
Studio: TROIKA, LA
2017
Website redesign for LA-based renowned brand design agency TROIKA. This was their first major redesign in 10 years.
Role: Concept, Art Direction, UI/UX Design.
Studio: Troika Design, LA
Released: September 2017
Brand ident design for The Cove Grill & Bar, a Pechanga Resort Casino restaurant.
Role: Art Direction, Logo Design.
Studio: TROIKA, LA
Brand Ident design for “The Summit Leadership Conference”, a Pechanga Resort Casino brand.
Role: Art Direction, Logo Design.
Studio: TROIKA, LA
Brand identity design for the newest member of the SIC Network hub, Portugal.
Magazine publisher CARAS, in partnership with SIC Network, launched a celebrity/lifestyle televison channel in Portugal, called: SIC CARAS. This is the first tv channel for CARAS International Group.
Role: On-Air and Off-Air Brand Concept / Art Direction / Logo Design / Brand Guidelines.
Studio: SIC Network, Portugal.
Reel editor: Alessandro Innocenti
Rock in Rio photos: Edgar Keats
Released: December 2013
Network rebrand for the iconic portuguese channel: SIC RADICAL.
On its 10th anniversary, SIC Radical, an entertainment channel targeted at teens and young adults, aimed to reposition itself in the new cable market, going from crazy-funky-underground to a more mature and cool approach, without losing its legacy.
Role: On-Air and Off-Air Brand Concept / Art Direction / Logo Design / Brand Guidelines.
Studio: SIC Network, Portugal.
Video Director: Joaquim Santos.
Video Production: GMTS.
Sound design: Pedro Miguel
Released: April – July 2011
Brand identity design for the all-new cable channel: K SIC.
Targeted at the 8 to 12 years old, this is the youngest member of SIC Network hub, Portugal.
Role: On-Air and Off-Air Brand Concept / Art Direction / Logo Design / Brand Guidelines.
Studio: SIC Network, Portugal.
Released: December 2009
