What an honor to be part of the creation of one of the signature pieces of the Oscars® show.
Concept and design for the creative team at PopClutch of the 2023 Oscars In Memoriam 4-minute piece. Broadcasted live in two different formats: traditional 16x9 format and a bespoke design for a huge 6336x1760px screen dropped to the stage floor and graced by Lenny Kravitz.
An uplifting tribute to the ones we have lost, immortalizing the people in front and behind the camera, in a dramatic, simple yet beautiful way, with a desaturated and black & white portrait-style photography, honoring each person, and leaving space for us to remember them one more time.
Studio: PopClutch, LA.
Released: March 2023
Pitch frames for open title design and in-game main menus UI, promo toolkit for the upcoming game Tom Clancy's The Division 2 - Washington D.C. Aftermath.
Role: Freelance Art Direction, Concept, Style frames, UI design.
Studio: TROIKA, Los Angeles, USA.
Client: Ubisoft
Changing football’s gaming scene with a twist — the concept: Zero Gravity — a balance of abstract football fields and the fine details in its textures. All encapsulated in bespoke worlds for each play mode, bringing the intensity, harsh and chaotic real-game environments into a fun and vibrant visual statement.
Brand design, in-game main menus and brand toolkit for EA’s MADDEN NFL 19 game.
Role: Concept, Style Frames, Art Direction, Design, Illustration, Motion Direction, Brand Guide and Toolkit.
3D done by: K. Batcha, Jason Beale, Vitaly.
Animation: Jason Beale
Studio: TROIKA Inc, Los Angeles, USA
Client: EA Sports, NFL
Released: August 2018
TNT (THT in Cyrillic) is the first network on its target (14–44) offering content to a young audience across Russia. TNT network has the biggest rooster of A-listed talent in the nation’s TV industry and it offers a wide range of comedy originals.
I was asked to refresh the TNT network identity, across all media. The goal was to make the brand more appealing to the young audience, celebrating its wide list of talent while maintaining a luxurious look and feel.
Quickly this refresh turned into a rebrand that would set the network’s visual ident standards in the coming years.
Role: Concept, Brand Design, Logo Design, Art Direction, Style Frames, Style Guide.
Client: THT Network, Russia
Pitch: 2018
Marketing / Branding Toolkit
Marketing brand toolkit design for the best-selling soccer game: EA FIFA 18, to launch in 50 countries and in 19 languages.
Starting with 4 shapes, we reimagined EA's FIFA brand world to create an identity that brings to life the authentic excitement, energy, and passion for FIFA 18.
Role: Concept, Art Direction, Design, Illustration, Style Frames, Guidelines.
Client: EA Sports, Worldwide
Creative Direction, Animation:
TROIKA studio, Los Angeles, USA.
Released: June - September 2017
Troika teamed up with NBC Universal to help modernize the look and feel for Access and move beyond its roots in Hollywood as a top national entertainment news program. The new design reflects the new stance of the show with bright, bold typography and simple framing to reveal multiple layers of each story.
My role: Concept, Art Direction, Design, Motion Theory, Animation Direction.
Client: NBC Universal Network, USA
Made at TROIKA studio, Los Angeles, USA.
Released: December 2017
TEGNA is a 46 station news hub that makes up 32% of the U.S. market. This rebrand needed to redefine news for modern viewers with multi-platform habits.
The mission: Make all 46 stations to work as a unified design system nationwide, while also reflecting each community's individuality. Also, simplify station logos, and make a more cohesive brand experience that is easy to read on all of today's platforms.
The concept: "The Frame." The frame is a graphic representation of a community that helps illustrate what's happening from a local news point-of-view.
Role: Concept exploration, Art Direction, Design, Style Frames.
Studio: TROIKA, Los Angeles, USA
Client: TEGNA
Released: 2017
Bilingual title and credit design for a friend, Helder Ferreira, short film.
Role: Title and credit design.
Released: May 2020
Logo and Title Design
Cinematic title opener for EA FIFA 18's second movie of the sequel: The Journey.
Role: Concept, Art Direction, Design, Illustration, Logo and Title Design.
Client: EA Sports, Worldwide
Creative Direction, Animation:
TROIKA studio, Los Angeles, USA.
Released: June - September 2017
Show Package
Pitch to redesign the CBS daytime Emmy Award-Winning show THE TALK for its season 8. The concept: to be fun, simple and exciting.
My role: Concept, Art Direction, Style Frame Design.
Client: CBS TV Network, USA
Creative Direction: TROIKA studio,
Los Angeles, USA.
Pitch: August 2017
Web Design + UI/UX
Website redesign for LA-based renowned brand design agency TROIKA. This was their first major redesign in 10 years.
Visit the website here.
My role: Concept, Art Direction, UI/UX Design.
Client: Troika Design Inc., USA
Creative Direction: TROIKA studio,
Los Angeles, USA.
Released: September 2017
Logo design
Logo design for The Cove Grill & Bar, part of the Pechanga Resort Casino restaurants.
My role: Art Direction, Logo Design.
Client: Pechanga Resort Casino, USA
Creative Direction: TROIKA studio,
Los Angeles, USA.
Logo design
Logo design for The Summit Leadership Conference, part of the Pechanga Resort Casino brand.
My role: Art Direction, Logo Design.
Client: Pechanga Resort Casino, USA
Creative Direction: TROIKA studio,
Los Angeles, USA.
Identity + Branding
Identity and branding for the newest member of the S.I.C. Network family.
Argentina's magazine publisher CARAS in partnership with SIC television network launched a celebrity/lifestyle tv channel in Portugal, named SIC CARAS. This is the first television channel created in the CARAS' International Group and it sets the standards for all the other Latin branches.
Role: Brand concept / logo design / art direction / brand guidelines / on-air and off-air concept + design / logo animation / overall on-air animation.
Sound design: João Carlos / António Santos
Video production: GMTS.
Reel editor: Alessandro Innocenti
Rock in Rio photos: Edgar Keats
Work done at SIC tv network, Portugal.
Released: December 2013
Identity Design + Rebranding
Identity rebrand (on-air and off-air platforms) for the iconic Portuguese cable network SIC Radical. On its 10th anniversary, SIC Radical channel (an entertainment network targeted at teens and young adults) aimed to reposition themselves in the cable market, going from crazy-funky-underground to a more mature-main-stream-cool approach, but without losing their legacy.
Role: Brand concept / logo design / art direction / brand guidelines / on-air and off-air concept + design / poster design / logo animation / overall on-air animation.
Video Director: Joaquim Santos.
Sound design: Pedro Miguel
Video Production: GMTS.
Work done at SIC TV Network, Portugal.
Released: April – July 2011
Identity Design + Branding
Identity and branding from scratch for the all-new cable network: K SIC. Targeted at 8-12 year old, this brand new channel is the youngest member of the S.I.C. network family.
Role: Brand concept / logo design / on-air + off-air visual concept and design / art direction / animation direction.
3D artist + animation: Rolando Arrifana / Ricardo Trancoso.
Work done at SIC TV Network, Portugal.
Released: December 2009
Related work:
K SIC Network 2009 IDs
K SIC Network 2015 refresh
On-air graphics design
Design of the on-air news graphics (both upper and lower-thirds), using a simplified visual grid system for the special edition news journal: "Edição da Noite" (Night Edition), and other special editions to come on SIC NOTÍCIAS' cable news network.
This special edition journal format is set to be simple, using short sentences with large high-impact texts, with dynamic news bars combinations, yet maintaining a visual unification with the previous 2015 overall news redesign.
Role: Concept / art direction / design / animation.
This showcase is just a fraction of the work.
Production: GOTV / GMTS
On-air graphic platform: ORAD
TV format: 16:9 SD
Work done at SIC tv network, Portugal.
Released: May 2016
Related work:
SIC + SIC NOTICIAS NEWS 2015 REDESIGN
Identity + Branding + Typeface + Website
Identity and a bespoke logo mark for a jewellery & accessories new-born company. The brand divides itself in two logos, the classic and the youngster — a spin-off logomark for young costumers.
Role: Brand concept / logo design / direction / bespoke typeface design / catalogue design / animation.
Freelance work.
Completed: February 2014
On-air news graphic design
Creation of a simple and practical on-air visual grid system to work simultaneously across 2 sister channels and serve their different daily needs, yet maintaining an unified identity. Redesign of the upper and lower-thirds graphics and animation to be used on all major news journals:
SIC (free-to-air network):
Primeiro Jornal (noon news)
Jornal da Noite (evening news)
SIC NOTÍCIAS (cable news network):
Jornal das 2pm, 5pm, 7pm, 9pm, 10pm and 12pm,
Jornal de Economia, Edição da Manhã, Edição da Tarde, Edição da Noite, Edição Especial, Desporto (special editions and special breaks)
Role: Concept / art direction + design / animation.
This showcase is just a fraction of the work.
Production: GOTV / GMTS
On-air graphic platform: ORAD
TV format: 16:9 SD
Work done at SIC tv network, Portugal.
Released: October 2015
Identity + Illustration + Animation + Website
Identity, design and animation for Criativa Xpress. An in-house video screening projection series of selected conference talks, about the latest work of the creative motion design industry.
Logo concept: A logomark that is a dynamic dialog box which "speaks" to the audience and embodies the nature of talks and conference events.
Animation concept: An abstract visual illustration of the creative process from start to finish (represented here from left to right or right to left, depending on each one's creative path), passing always through the centred glass X shape which acts as the balance and mediator of the idea and the debate/talk, and its different points of views. The geometric shapes represent the building blocks of the creation, that have their own life and behaviours.
Role: Concept / design / logo design / art direction / illustration / website design / 3D / animation.
Work done at SIC network, Portugal.
Released: May 2014
