Refresh of the K SIC network ident, after 5 years of its initial brand creation (more info here).
Role: Brand concept / brand design / on-air + off-air concept + design / art direction / logo design / animation direction.
3D / animation: Rolando Arrifana.
Sound design: João Carlos / António Santos
Work done at SIC tv network, Portugal.
Released: December 2014
Related work:
K SIC Mascot 2015
K SIC Network 2009 Branding
Pitch
Pitch runner-up for the creation and design of a mascot / characters for K SIC channel 2015 refresh.
Concept: Two figures, made with basic geometric shapes, that turn into various characters, creating a family of cartoons that would interact with each other, generating several stories and narratives to work with the on-air idents of the 2015 K SIC channel.
Role: Concept / character design / art direction / illustration / 3D basic modeling.
Work done at SIC tv network, Portugal.
Pitch submitted: January 2015
Not released.
Related work:
K SIC CHANNEL 2015 REFRESH
KOOL MASCOT / CHARACTERS 2.0
Pitch
Pitch runner-up for the creation and design of a mascot/characters for K SIC channel 2015 refresh.
Concept: One figure that turns into various characters, creating a family of cartoons that would interact with each other, generating several stories and narratives to work with the on-air idents of the 2015 K SIC channel.
Role: Concept / character design / art direction / illustration / 3D basic modeling.
Work done at SIC tv network, Portugal.
Pitch submitted: January 2015
Not released.
Related work:
K SIC CHANNEL 2015 REFRESH
KOOL MASCOT / CHARACTERS 1.0
Identity Design + Branding
Brand design for the architect, art director, and fashion stylist Marco Rocha. A multidisciplinary individual, Marco combines his experience on three different creative fields: architecture, art direction, and fashion styling. A solid, simple yet stylish brand was needed to represent Marco in all three different fields.
Role: Brand concept + design / logo design / logo animation / art direction / poster design.
Freelance work.
Released: September 2010
Poster Design
After creating Marco's brand identity (check it here), I developed a series of posters as part of his portfolio showcasing. Marco Rocha is an architect, art director, and fashion stylist.
Role: Concept / Art Direction / Poster Design.
Freelance work.
Released: Sep 2010 - Jan 2011
Related work:
Marco Rocha Identity
Pitch
Pitch runner-up for the identity rebrand of the SPORT TV cable channel. The work included devising a new brand design concept, creating a new logomark, plus on-air and off-air info-graphics systems.
Role: Brand Concept / Art Direction / Design / Illustration.
Work done at SIC tv network, Portugal.
Pitch submitted: November 2007.
Not released.
Disclaimer note: Pictures of players are shown here only and solely for the concept and visual styling references. These were not used for any commercial purposes. The players shown on the portraits do not necessarily have a commercial link to Sport TV.
Title Design
Title design and style boards for the major news shows and editions of the cable channel "SIC Notícias".
Role: Concept / logo design / art direction.
3D / animation: Rolando Arrifana
Work done at SIC TV Network, Portugal.
Released: 2010
Logomark Redesign
Logo redesign for SOICO Television network, in Mozambique.
Role: Logo redesign / brand guidelines / art direction.
Work done at SIC TV Network, Portugal.
Released: February 2013
Network Idents + On-air Bumpers
Idents and bumpers pack for K SIC cable network. Also a collection of coming-up-next idents.
Role: Concept / art direction / design / character design / illustration / storyboards / storytelling / 2D animation / 3D animation direction.
3D modeling / animation: Rolando Arrifana.
Sound design: Pedro Miguel / João Carlos.
Work done at SIC tv network, Portugal.
Released: 2009 - 2012
Related work:
K SIC Network Branding 2009
Bespoke typeface design.
This bespoke typeface represents the out-of-the-norm, jamming-with-type, improvising lines and shapes of type, inspired by the urban lines and vibes of some of the cities I've been in, such as Copenhagen, Bangkok, Stockholm and London.
Role: Concept / typeface design / art direction / photography.
Freelance work.
Completed: March 2015.
Advertising Video Campaign
Pitch for the McDonald's Happy Meal “It’s Fun To Change” advertising campaign, in Portugal, aware and inspire children to include more fruits and vegetables into their meals. Main concept: fruits and veggies are cool and fun to eat and they have their own amusement farm, the “Quinta Happy” or "Happy Farm"! To be broadcasted in cinema theaters in stereoscopic 3d and standard versions.
Role: Concept / art direction / character and set design / illustration.
3D modeling / animation: Rolando Arrifana.
Sound design: Pedro Miguel.
Work done at SIC tv network, Portugal.
Pitch: 2012
On-air design
Redesign and visual reorganization for news shows across the SIC network and SIC Notícias cable news network. Creation of a common visual grid and typeface, yet with different styles across the several shows.
Jornal de Domingo (Sunday news):
Complete redesign for the on-screen infographics system of the Sunday night news show “Jornal de Domingo”, for SIC Network. The show wanted to reposition itself as a more calm and subtle soft news with a more contemporary approach, and yet with a simple technical framework.
Primeiro Jornal e Jornal da Noite (daytime and evening news):
Redesign of the on-screen infographics system for the prime-time weekly news “Jornal da Noite”, for SIC Network.
Jornal Meia-Noite (late night news):
Complete redesign of the on-screen infographics system for the midnight hard-news show called “Jornal Meia-Noite”, for the cable news network SIC Notícias.
This showcase is just a fraction of the work.
Role: Concept / art direction / on-air design / animation.
Work at SIC TV Network, Portugal.
Released: January 2013
On-Screen Infographics Design
On-screen infographics system for the economy cable network "Económico TV". A multifunctional lower-third grid designed to house all the information, from the permanent stock-market live stream up to news headlines, charts, and different titles, keeping it visually simple and quick to read.
This showcase is just a fraction of the work.
Role: Concept / Art Direction / Design / Animation.
Production: GOTV.
On-Air Graphic Platform: ORAD.
Work done at SIC TV Network, Portugal.
Released: February 2010
Infographics Redesign
Redesign for Benfica TV Network, part of Sport Lisboa e Benfica football club. A graphic evolution from the previous designed work, created by me as well.
Role: Concept / Art Direction / Design.
Work at SIC TV Network, Portugal.
Completed: August 2013
Experimental work.
Role: Concept + design / art direction / photography.
Freelance work.
Completed March 2015.
Identity + Logo Designs
A showcase of logo work done along the years, as a freelancer, as well as an in-house designer.
Role: Concept / logo design / art direction / guidelines.
