Identity + Illustration + Animation + Website

Identity, design and animation for Criativa Xpress. An in-house video screening projection series of selected conference talks, about the latest work of the creative motion design industry. 

Logo concept: A logomark that is a dynamic dialog box which "speaks" to the audience and embodies the nature of talks and conference events.

Animation concept: An abstract visual illustration of the creative process from start to finish (represented here from left to right or right to left, depending on each one's creative path), passing always through the centred glass X shape which acts as the balance and mediator of the idea and the debate/talk, and its different points of views. The geometric shapes represent the building blocks of the creation, that have their own life and behaviours.

Role: Concept / design / logo design / art direction / illustration / website design / 3D / animation.

Work done at SIC network, Portugal.
Released: May 2014