Marketing brand toolkit design for the best-selling soccer game: EA FIFA 18, to launch in 50 countries and in 19 languages.

Starting with 4 shapes, we reimagined EA's FIFA brand world to create an identity that brings to life the authentic excitement, energy, and passion for FIFA 18.

Role: Concept, Art Direction, Design, Illustration, Style Frames, Brand guidelines.

Studio: TROIKA, LA
Released: June/September 2017