Network rebrand for the iconic portuguese channel: SIC RADICAL.
On its 10th anniversary, SIC Radical, an entertainment channel targeted at teens and young adults, aimed to reposition itself in the new cable market, going from crazy-funky-underground to a more mature and cool approach, without losing its legacy.
Role: On-Air and Off-Air Brand Concept / Art Direction / Logo Design / Brand Guidelines.
Studio: SIC Network, Portugal.
Video Director: Joaquim Santos.
Video Production: GMTS.
Sound design: Pedro Miguel
Released: April – July 2011
