TEGNA is a 46 station news hub that makes up 32% of the U.S. market. This rebrand redefines local news for modern viewers with multi-platform habits.

The mission: Make all 46 stations to work as a unified design system nationwide, while also reflecting local community's individuality.

Concept: "The Frame" — it focus on what's happening from a local news point-of-view.

Role: Style Frame Design, Art Direction.

Studio: TROIKA, LA
Released: 2017